THE BRIEF:

Deliver a Christmas integrated digital campaign for the iconic children’s brand Thomas The Tank Engine and their retail partner Hamleys for HIT Entertainment.

THE CAMPAIGN:

Help Thomas deliver presents to sick children in hospitals across the UK by donating virtual track through our ‘Tracks4Thomas’ campaign.

The Results:

In 8 weeks we received over 2.9 million impressions with an engaged audience of 22.8k users and also increased daily engagement by 200%.