THE CLIENT:

The Olivier Awards

THE BRIEF:

Raise the digital awareness and buzz leading up to London ’s biggest night in theatre – The Olivier Awards

THE CAMPAIGN:

‘What London Theatre means to me’ 6 month strategy and real-time streaming photo Wall campaign reaching out to casual and dedicated theatregoers allowing fans and followers to share their love of theatre.

Campaign also included Instagram Diaries and an exclusive 'Twinterview' with guest performer, Idina Menzel.

The Results:

Reach of 128 million with an engaged audience of 28 million online. #Oliviers trending for 48 hours.