THE CLIENT:

Royal Opera House Cinema Season

THE BRIEF:

Deliver an international multi-territory communications strategy for the Royal Opera House Cinema 2014/15 and cinema distributor Arts Alliance.

THE CAMPAIGN:

Delivery of 12 month marketing, PR and digital strategy for both Opera and Ballet seasons and acted as the central hub for press and social communications for over 10 countries worldwide including the USA, Europe, South America, Japan and Australia.

The Results:

For the first time the ROH Cinema Season sells over 1 million tickets worldwide from over 1500 cinemas and over 11,000 screenings.