THE BRIEF:

Generate word-of-mouth buzz through social and for the release of Disney's Into The Woods starring Meryl Streep, Emily Blunt, James Corden, Chris Pine and Johnny Depp.

THE CAMPAIGN:

Invite key online industry influencers and celebrities within theatre, TV, film to advanced screenings and the 'red carpet' UK Gala Screening.

The Results:

Over 50 theatre celebrities, bloggers and journalists invited over a 6 week period and creation of 'Which Witch?' Medley viral video with YouTube sensation and Impressionist, Christina Bianco received over 45k organic views in just 10 days.

£2.48 million at the box office in its opening weekend.