Generate word-of-mouth buzz through social and for the release of Disney's Into The Woods starring Meryl Streep, Emily Blunt, James Corden, Chris Pine and Johnny Depp.
Invite key online industry influencers and celebrities within theatre, TV, film to advanced screenings and the 'red carpet' UK Gala Screening.
Over 50 theatre celebrities, bloggers and journalists invited over a 6 week period and creation of 'Which Witch?' Medley viral video with YouTube sensation and Impressionist, Christina Bianco received over 45k organic views in just 10 days.
£2.48 million at the box office in its opening weekend.