This post might make you feel a tad old. Variety has recently commissioned a report which has revealed the most popular stars online amongst 13-18 year old Americans are in fact YouTube stars – and we’re not talking Justin Bieber. Comedy duo, Smosh featuring Ian Andrew Hecox and Anthony Padilla were top of list beating Hollywood names like Jennifer Lawrence and Daniel Radcliffe, who is well known for shunning social media despite his Harry Potter fame but still manages 15th place!
“A score was then assigned to each YouTube and mainstream star based on how they fared in respondents’ answers to the questions, and the resulting number was translated to a 100-point scale. The top five — and six of the top 10 — were YouTube stars.”
It would be interesting to see if the UK teen market reflects a similar amount of popular online names? Our particular favourites include the UK’s Tom Ska with 2.9 million subscribers with his hilarious but high production value comedy sketches and sometimes honest vlogs about depression and teenage life to Australia’s Natalie Tran and her Community Channel with 1.5 million subscribers, whose geeky love of sci-fi (in particular Battlestar Galactica) and weekly observations about life is a hit not just within the Asian community but has reached out to other admirers. These YouTube stars not only have a core fan base but make huge revenue from YouTube advertising, allowing them to produce content on a regular basis keeping teenage audiences who are used to viewing and downloading via smart devices than via television.
It seems to make sense if you’re an up and coming comedian or even an established one, to establish a following online whilst making efforts develop material via more traditional forms of entertainment like live stand up or television.
What are your favourite online channels to subscribe, and who have you seen command the same level of celebrity following in the UK?
Infographic via Variety.