According to Nielsen Social, Lady Gaga’s tribute celebrating the 50th Anniversary of the iconic movie ‘The Sound of Music’ was the ‘most tweeted-about moment’ during Oscar night, The medley also featured Julie Andrews giving Gaga the seal of approval by embracing the singer on the Oscar stage. Over 60,000 tweets were posted the minute after the musical number, with 214,000 posts a minute on Facebook in the USA. With 129,000 mentions, Lady Gaga also became the celebrity with the most mentions on Twitter, not bad going when she didn’t even pick up a little gold statue.
The awards on Sunday night garnered over 5.9 million tweets in the USA alone about the Oscars with Facebook revealed 21 million people logging in to create over 58 million interactions worldwide. Though early reports say TV viewing figures hit a six year low, dropping by 16%.
So what can we learn? Even though Twitter dropped by 6.5% from last year (13.9m), the TV viewers dropped considerably more, meaning social use whilst watching the ceremony continues to grow. Also, featuring a such a social power house celebrity as Lady Gaga will ensure you will at least get the coverage you need online.