Tis the season folks! If you own a retail brand online, you should be thinking how to reach out to your key social consumers. They come in all sorts of different shapes and sizes and behave quite differently from each other (probably much like your own family at Christmas time). So who are they and how do they shop online and recommend products to their friends and peers? And how different are we at e-shopping in the UK compared to the US? Luckily for you and me the very cool agency We Are Social have produced an entertaining infographic explaining just this. Click here to view their full report.