• Tis the season folks! If you own a retail brand online, you should be thinking how to reach out to your key social consumers. They come in all sorts of different shapes and sizes and behave quite differently from each other (probably much like your own family at Christmas time).  So who are they and how do they shop online... READ MORE

  • For those of you unfamiliar with the "Streisand Effect", the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of causing the information to be publicised widely, causing more harm and exposure than if no censorship had been attempted. One of the first examples of this was... READ MORE